The impact of subliminal advertising can not be underestimated. Recent research suggests that even short messages can have impact. This seems to be most significant for video, such as when a short message is placed within a TV or video segment. No matter what the message, nor how brief, research shows that these do attract the brain on a subconscious level. This means that these short messages can be persuasive, and lead to behavior change in the viewer.

The debate about subliminal advertising rages on, with some people questioning the ethicality and usefulness of it. Though McDonald’s may even be using it.

Learn more about subliminal persuasion

 

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